Sales planning and operations Assignment Example | Topics and Well Written Essays - 1000 words

Sales planning and operations - Assignment Example n mix is business tools that are used by entrepreneurs to pass information effectively to customers regarding the various benefits of their goods and services (Baker 2014). Therefore, it involves combining strategies and allocating resources in a cost-effective way. One of the objectives of a promotional mix is to increase the demand of a product or service. During product cycle, this strategy is used to increase the sales although a product may reach a saturation point, and the company turns to a new product. The Second objective is presenting information about the existence of the products and services. The customers or consumers need to understand the full information about the product that may include its availability and benefits. The last objective is to differentiate the product. In circumstances when we have many competitors in the market, firms opt to differentiate their products to look different from what their competitors offer. Personal selling is face to face or a direct two-way communication between the buyer and seller with an aim of making a sale. Moreover, it involves developing a good relationship with the customer, identifying their needs and also adjusts the products to fit their needs. More companies prefer personal selling because it results to more profit although it is costly. Personal selling is considered as more efficient in business growth. Therefore, it plays vital roles in supporting the achievements of goals of the promotional mix. Personal selling increases the demand of products and services by increasing the products’ awareness towards purchase. When customers become aware of the availability of the product, then its demand will increase since they will start buying it. Through presenting information to the customers, personal selling is good at explaining the products’ information or any aspect related to the products hence giving explicit information regarding the product (Smith, Gopalakrishna & Smith 2004). Business